BevMo!: reinventing performance management

Review the results of NeuroLeadership Institute’s collaboration with BevMo! to reinvent their performance management strategy.


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BevMo!, a privately held corporation based in Concord, California, is the West Coast’s leading specialty beverage retailer. The company operates out of 166 neighborhood stores, maintains 3,000 employees, and generates approximately 800 million USD in annual revenue.

For years, BevMo! used a traditional review process that included annual performance ratings for its employees. Though conventional wisdom supported this approach, new research reveals that such “check the box” solutions are administratively burdensome, outmoded, and ineffective.BevMo!’s managers and associates needed a more collaborative, employee-driven performance process in order to drive innovation, engagement, and customer focus. The company selected the NeuroLeadership Institute (NLI) as their partner to understand the latest in motivation science, leverage leading practices in performance management, and develop trainings to enhance manager capability, skill, and process support.